Privacy policy

 Sophie De Laere processes personal data in compliance with this privacy statement. For further information, questions or comments on our privacy policy, please contact Sophie De Laere at

Processing purposes

Sophie De Laere collects and processes customers’ personal data for customer and order management purposes (including customer administration, tracking orders/deliveries, invoicing, solvency monitoring, profiling and sending marketing and personalised advertising).

 Personal data is processed based on Article 6.1.

required for the implementation of an agreement

required to satisfy a legal obligation

required for the protection of our legitimate interest in entrepreneurship

of the General Data Protection Act.

 Transfer to third parties

The customer’s personal data may be shared with other companies within the European Economic Area directly or indirectly connected to Sophie De Laere or with any other partner of Sophie De Laere, should this be necessary to achieve the stated objectives.

 Retention period

Personal data processed for customer management will be stored for the time necessary to satisfy legal requirements (in terms of bookkeeping, among others).

Right to inspection, improvement, deletion, limitation, objection and transferability of personal data

At all times the customer is entitled to inspect his/her/their personal data. The customer is entitled to correct the personal data or have it corrected if the personal data is incorrect or incomplete, to have the personal data removed, to restrict the processing and to object to the processing of personal data involving the customer based on Article 6.1 (e) or (f), including profiling based on these provisions.

Furthermore, the customer is entitled to obtain a copy (in a structured, standard and mechanically readable form) of his/her/their personal details and to have said personal details forwarded to another company.

To be able to exercise the afore mentioned rights, the customer is requested to:

–          Adjust the settings of his/her/their customer account; and/or

–          Send an e-mail to the following address:

Direct marketing

The customer is entitled to object free of charge to the processing of his/her/their personal data aimed at marketing.


The customer has the right to file a complaint with the Belgian Privacy Protection Commission (35 Rue de la Presse, 1000 Brussels –