The Brand
Arlette Schmitz (°2018) is the label of Sophie De Laere. She is a newcomer to the fashion industry. After having worked as a journalist for many years she decided to revert to her first love, fashion. Not wanting to do things by halves she took courses at SASK Sint-Niklaas and combined them with a study in patternmaking. The brand wants to be inclusive and cater to women of many shapes and sizes. There is beauty in every woman and our mission is to serve that beauty. Therefore the baseline is :
The Name
Sophie De Laere’s early childhood came with some challenges. She lost her mother at a very young age and was subsequently adopted by another family. To honour the two most important women in her life, she coined the Arlette Schmitz name: the first name of her adoptive mother and the last name of her birth mother. Inclusive and encompassing, just like her take on beauty.